[Jopus] Goalist Co., Ltd.: Building a New Media Platform for Foreign Nationals Working in Japan

Company

Goalist Co., Ltd.　https://goalist.co.jp/

Service

Jopus

Overview

Jopus is a job-hunting support media platform created by Goalist Co., Ltd. for foreigners who want to work in Japan.It shares the latest news on foreign recruitment, seminars and events, and job search guides.

Alongside the launch of the content, we also created the site’s official mascot character—Zou-san (the elephant)—to strengthen the brand and make it more relatable for users.

Client Voice

What we achieved

At the time, Goalist was running a foreign recruitment agency service called “Jopus Career,” and they were considering launching a multilingual owned media site to attract foreign job seekers.

We conducted a competitive analysis and positioned Jopus as a media platform that supports job-hunting for foreign students and working professionals in Japan.We created content in three languages—Japanese, English, and Vietnamese—and also handled WordPress development.We continue to manage the site’s operations today.

Our Team’s VoiceDesigner

Back when Goalist was running their Jopus Career recruitment service for foreign nationals, they were exploring ways to attract more foreign job seekers by launching a multilingual media site.

We did a competitive analysis and shaped the concept as a support platform for foreign students and working professionals looking for jobs in Japan.We created content in Japanese, English, and Vietnamese, and built the site using WordPress.We're still involved in the ongoing operations.