Core of Our Business: Job Media Site DevelopmentA Custom Platform to Showcase Your Uniqueness
- design5386
- Jan 2
- 7 min read
Updated: May 26
Maito YamamotoPresident and CEO, Gloosta Inc.
Yamamoto Maito / Graduated from a university in Aichi Prefecture in 2016 and joined Mynavi Corporation. He was assigned to the Nagoya branch, where he was involved in the promotion and sales of Mynavi Baito. He left the company in June 2020 and founded My Start Inc. in July of the same year, offering recruitment consulting services mainly for the food and beverage industry. In December 2023, he founded Gloosta Inc., and in May 2024, launched “Gloosta,” a job site specializing in full-time positions in the food and beverage industry.
Grsta Inc. operates a full-time job search platform specializing in the food and beverage industry.
When launching their new recruitment media, the company entrusted HumAIn with the entire scope of development and design. As the platform was being built from scratch, the only member of Gloosta at the time was the current CEO, Maito Yamamoto.
We spoke with Mr. Yamamoto to reflect on his experience creating his very first job platform, and to hear his thoughts on the completed “Gloosta” site.
Table of Contents
Launching the “Full-Time Job Change Media Platform” Focused on the Food Industry
Finding the Right Partner for Creating a Recruitment Media Site
UI/UX Carefully Designed for User-Friendliness, Including Admin Panel Usability
From 0 Inquiries to Over 10 Leads per Month!!
“Full-Time Job Change Media Platform” Focused on the Food Industry
Could you tell us more about your service and its strengths?
Yamamoto: Gloosta was founded in December 2023. Prior to that, we established My Start in July 2020 during the COVID-19 pandemic, where we specialized in recruitment consulting for the food and beverage industry. In May 2024, we launched "Gloosta," a recruitment media platform for full-time employees.
While the food industry is often associated with part-time hiring, our job site does not list any part-time positions. We only feature direct hire full-time positions, focusing on job change media for full-time employment.
Since the launch, we've been fortunate to be selected as one of the "Top Job Change Agencies Recommended for the Food Industry." Our platform has received praise from both job seekers and food businesses seeking to hire full-time staff, and we’ve surpassed 5,000 job listings.
What made you focus on the food industry?
Yamamoto: When transitioning to a full-time role, many job seekers are looking for "immediate impact." This is often based on their previous job experience or qualifications. However, there are also people who want to change careers, try a new industry, or aim for a higher salary.
The food industry is an excellent option for such individuals because it offers unique job conditions rarely found in other industries. For example, it’s common for employees in the food industry to start with no experience or required qualifications, and with hard work, many can earn a decent salary of around 300,000 yen. In a challenging economy where the cost of living continues to rise, avoiding a decrease in income due to career change is important. The food industry is not inferior to others and is essential in Japan’s economy, so there is no need to view it negatively.
At Gloosta, we have a company-wide slogan of "Go above and beyond the basics." This means that we focus on pushing beyond what everyone can do into areas that others cannot reach, thus enhancing the value of our work. Our goal is to create opportunities for job seekers to challenge themselves in the food industry, which we believe is one of the best industries for anyone to try to enter full-time employment. By continuing to embody a "Job Change Site + α" approach, we hope to maintain this action of pushing boundaries.
Looking back at the environment during your company’s founding, what was it like?
Yamamoto: There are many job sites in the food industry, but we knew that, without any history or existing listings, the only way for us to succeed was to focus on "achieving the basics." We established the company during the pandemic, but we saw this as a chance rather than a setback. For example, online meetings became the norm in the food industry, which allowed us to accelerate our growth. As a result, by November 2024, we reached over 2,000 listings and nearly 6,000 job openings, which I believe shows our success in growing into a media platform that our clients can rely on.
Finding the Right Partner for Developing a Job Media Platform
What type of partner were you looking for when starting the development of Gloosta?
Yamamoto: First and foremost, we needed a partner that was "knowledgeable about recruitment." Regular portal site development skills alone wouldn't be enough to cover the needs of a job platform. It was essential to find a partner with experience in creating job media and knowledge of how recruitment searches work and the latest trends.
Additionally, we wanted a partner who could support us long-term and proactively suggest improvements and changes as needed. After all, creating a media platform isn’t the end of the process – it’s just the beginning. We needed a partner who could continuously refresh and improve the platform to make it easier for users to navigate, and that’s why we chose HumAIn.
What challenges did you face when creating Gloosta?
Yamamoto: One major challenge was defining our product clearly. Prior to Gloosta, we had used a system that was somewhat packaged, and we couldn’t customize it to showcase our strengths. That made it difficult to grow the media with that system, and we realized we needed to have our own custom media product to move forward. However, we didn’t have the internal knowledge to develop that on our own, so we started searching for a partner and eventually decided to move forward with HumAIn for the development of Gloosta.
UI/UX with Consideration for Admin Panel Usability
What was the deciding factor in choosing HumAIn for this project?
Yamamoto:The main reason was that HumAIn’s group company, Frog Inc., operates the "HRog" media platform, which is well-known in the recruitment and HR industry. HumAIn’s involvement in this platform reassured us that they were highly experienced in creating recruitment media, so we had no hesitation in choosing them.
How did you feel about the development team and their level of expertise during the process?
Yamamoto: I was impressed by how quickly they responded and how smoothly communication went. Since this was our first time creating a media platform, we had many uncertainties, but the timely responses and ability to get confirmation without delays were key factors in ensuring a successful release.
Moreover, the approach taken was very structured, which made me feel confident. I believe this is because HumAIn’s expertise and experience have been absorbed by each team member.
Lastly, I have to say that the design is excellent! The designers were able to capture our essential concepts and points, even without detailed explanations. They created an ideal design that truly considered the nature of job listings, and I’m really grateful for that.
Were there any areas where you think HumAIn could improve?
Yamamoto: Honestly, I felt that the ATS integration, like the Indeed connection, was at a standard level. It would be great if HumAIn could specialize further in ATS, as their group company is strong in the recruitment and job-related sectors. If they could enhance their ATS offering, it could become a major strength for the company and help serve customers even better.
What impact has creating your own recruitment media site had for your business?
Yamamoto: Each member of the team now takes pride in our service, and we also feel a sense of unity and excitement in producing content. Creating this site has been a real "hub" for the team.
From Zero Inquiries to Over 10 Leads per Month!!
What improvements or progress have you made since working with HumAIn?
Yamamoto: One of the biggest achievements has been moving from zero inquiries to over 10 leads per month. Even though we only have one marketing member, the support from Gloosta and the efforts of our team have made this possible.
Previously, we only relied on Gloosta to conduct sales activities, but by expanding our channels and increasing the number of leads, we’re seeing much faster results and progress.
Can you share your overall satisfaction with the final product, Gloosta?
Yamamoto: I’m very satisfied! Of course, since this was our first job media platform, I can't say for sure that it’s perfect, but what I can say for certain is that we are getting positive feedback from other companies, and I’m happy with the results so far.
What are the key points that you are currently focusing on with the latest "Gloosta"?
Yamamoto: The most important thing is, of course, running a job site that ensures job seekers are not confused and are satisfied. We make sure not to copy and paste job content, and we focus on conducting interviews lasting over an hour to create unique job postings. We are committed to upholding our promise as a specialized job media by consistently providing the best, tailored content. The food and beverage industry allows people of all ages to thrive, but we especially focus on delivering accurate information to those under 30, ensuring that they receive the right guidance.
During your internship, did you learn anything particularly valuable from the UI/UX improvement work with us?
Takahashi: I was able to pick up the basics of Figma, and that knowledge still helps me in my career today.
Back then, I was familiar with Adobe tools but had zero experience with Figma, so it was incredibly valuable to gain those foundational UI/UX skills through the project.
Finally, what is your company’s vision for the future of Gloosta?
Yamamoto: We’re continuously adding new features and improving the platform. We are working on design and presentation to make it easier for younger generations to find the jobs they’re looking for, and we hope it will be a useful tool for job seekers. For restaurant managers and HR personnel facing challenges with full-time recruitment, the service is free to use, so we encourage them to give it a try. We offer full support in creating job listings and making sure they include the essential information that job seekers need, so we’re happy to assist them!
