[Baito Check by GMO] GMO Commerce Inc.: Redesign of Part-Time Job Review Website

Company

GMO Commerce Inc.

https://www.gmo-c.jp/

Service

Baito Check by GMO

Overview

Baito Check by GMO is a job and review website for part-time workers and job seekers provided by GMO Commerce Inc. As of October 7, 2021, the site has over 70,000 reviews and more than 390,000 job postings.

In 2020, the company considered redesigning the predecessor of Baito Check by GMO while also creating a job posting feature on the site. Leveraging our expertise in crawling technology, we integrated a system that automatically posts job listings from companies with reviews to the website. We also worked closely with the client on design consultations during the redesign process. We are still responsible for ongoing operations.

Customer Feedback

Baito Check Editing Team

GMO Commerce Inc.

Reason for the Order

"The predecessor of 'Baito Check by GMO' (formerly 'to Be by GMO') was launched in 2018 as a review site for part-time workers. The site offers real-life reviews from employees, which are typically not found in conventional job listings, to help users in their job search. As the number of users steadily grew, we planned a redesign to provide both reviews and job postings in a one-stop format, to better support users in their job search. We wanted to develop the site based on knowledge and expertise in the HR industry, so we decided to work with your company, which has a proven track record in the field."

Challenges and Observations

"When expanding the job listing content, it would have been helpful to receive suggestions regarding job-specific features and UI/UX that job seekers are familiar with, as well as the site structure. With the part-time job market expected to grow post-COVID, we believe Baito Check has significant potential, and we are eager to continue collaborating to improve the site further."

Positive Feedback

"We were very satisfied with how your team applied its knowledge and experience regarding job listings from the preparation stage, offering detailed tuning and advice. There were specific considerations regarding the handling of job information and the site's specifications, and thanks to your cooperation, we were able to smoothly expand content and complete the redesign."

Designer’s Feedback

We designed the flow to allow users to easily move from job search to viewing company reviews and, ultimately, to making a decision. To make the job search process feel positive and enjoyable, we used a calm blue as the primary color, accented with yellow, and incorporated multi-colored icons to create a playful and friendly impression.

Project Manager’s Feedback

We leveraged our in-house knowledge in crawling and considered operational aspects while integrating it with the product. We also collaborated with the client’s development team for specific features, but since the client’s requirements were clear, we experienced minimal revisions and proceeded with development smoothly.

Although the feature additions caused a slight rescheduling of the release, the project moved smoothly from requirements definition to testing and was completed on time.